So, you joined a non-profit board? Welcome to the world of building capacity in areas that have been identified as needing much more than the community they serve can support. You are now included with a group of like-minded people who are dedicated to the work of the organization that you will serve. Now what?
There are many reasons to join a board, but there is no better reason than a strong belief in the mission and a desire to advance the cause and ensure that the future of the organization is solid. If you have little interest in the mission or have been talked into becoming a board member by a friend, colleague or employer, run! You may have met with the board Chair and have agreed to the list of "board responsibilities" but if fundraising wasn't an expectation, or if it was briefly discussed and you are not willing to embrace this as a primary role while you serve, a position on a board isn't for you.
Why? Because all nonprofits rely on fundraising to exist. Through galas, walks, runs, small hosted house events, virtual events, and appeals through email, snail mail or a fundraising platform for auctions or crowdsourcing, fundraising supports mission and operations. As a board member, you are looked at as a leader of the organization. Staff will need to be able to tell potential funders and grant makers that the board fully supports the organization. And if you truly would like to be on the board, fundraising is something you will need to learn how to embrace. This means you must open your professional and personal connections. Ask your employer if they can support the organization through their own foundation or marketing department, or if they have a matching-gift policy. Engage your friends and ask them to attend your gala-and discuss how their purchase of a ticket or an auction item will help to achieve the revenue goal. Attend networking events and discuss the organization at a chamber meeting. Create a "virtual" event on social media and set a lofty-but achievable financial goal. The organization you serve should always be on your mind!
If you are uncomfortable with fundraising -that's OK, too. Know that you are not asking for yourself, but for an organization you deeply care about. Talk to the fundraising staff to ask for a list of past accomplishments and needs for the future so that you are prepared when you speak to others. Tell the potential donor how resources have helped the organization you serve. Share your passion! Overcome your fear! We are NOT born fundraisers-we learn how to become one. Best of luck on your journey!
Email me at: fundraisingwithoutfear.blogspot.com
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